Every year thousands of beauty products are released to help people “stay young.” With the help of social media like blogs, Twitter, Instagram, and Pinterest beauty tips are constantly shared. People are more determined than ever to find the best beauty products, making the beauty industry a billion dollar business.
I’m sure many people wish that eternal youth was possible, but unfortunately, it isn’t. It has become an unwritten rule of society that looking young is looking your best. If you look young than you’re considered beautiful. According to an article from the Guardian called, “The Obsession With Eternal Youth,” doctors find that the constant desire to look young is causing people to become psychologically damaged. Psychologist Dr.Eileen Bradbury has even coined a term for the obsession with looking young called Perma-youth. According to her, “Perma-youth is an inability to face ageing, and you’re constantly trying to restore the difference between how you look and how you feel you should look.”
Beauty is not the only industry that promotes products to help you look younger, the fashion industry is just as guilty of this. Many creative directors of fashion brands are mostly people of older age, yet they all strive for the attention of the youth. Former creative director of Gucci Frida Giannini said, “When you envision a fashion show, you envision a dream and when I want to dream I like to work with youth.” It’s true that most fashion shows consist of young models. By tackling younger audiences fashion designers popularize the idea that when you’re young and you’re wearing their clothing you’re living a glamorous lifestyle.
So many of us long to look younger, because society has romanticized the idea that your youth is the best time of your life, which isn’t true. Everybody has seen older people wear clothing that might look odd on them because it was made for a younger demographic. People are trying to hold on to their youth because they think they can’t have that lifestyle anymore. They use beauty products and clothing as a time machine, to a time where anything was possible. This is a false assumption. Just because you grow older doesn’t mean you can’t have a glamorous lifestyle.
It’s important to invest in the youth because we are the future. However, it’s important to pay attention to the elderly as well. A very good example of this is the fashion blog called Advanced Style. In 2008 Ari Seth Cohen created this blog to bring awareness to fashionista’s over 60. Since then, a book and documentary have been made based on the blog. In the documentary, you see these fabulous elder women with impeccable style. In my eyes, they are the epitome of what fashion is about. The elderly women talk about how holding onto something you love can keep you alive, and for them it is fashion.
The women from this documentary are truly an inspiration because not one of us is getting any younger. Ageing is apart of life, and fashion can help you age gracefully. People always say to cherish your youth because it goes by so fast, but we should be taught to cherish every moment of our lives.
Looking back at photos of myself I didn’t understand why mom always told me I looked beautiful even though I clearly did not. She says there is something beautiful about every age. I didn’t believe her then, but it’s true. Every moment of your life is beautiful, from the early days of having baby smooth skin, until the days you start getting wrinkly.
Feature Image via: Adobe Stock/Artem Varnitsin