What It Is:
The Rimmel London Lasting 25 Hour Finish foundation claims to be a full coverage foundation. The foundation contains a comfort serum and is supposedly sweat, humidity, heat, and transfer proof. Since I’m currently quite fair, the colour I am using is 200 Soft Beige. If you’re located in Canada you can buy this foundation at Shoppers Drug Mart or Wal-Mart.
Rimmel London Foundation Pros:
I like this foundation, but not as much as my Milani Conceal and Perfect 2 in 1 foundation. This foundation has a thick consistency but feels lightweight on the skin. It is definitely a full coverage foundation, don’t put more than one layer on your skin or else you will look cakey. A pump and a half is enough for my whole face. It comes in a glass bottle and a pump, which is always helpful.
Rimmel London Foundation Cons:
Unfortunately, not everybody can try this foundation, it only comes in 15 shades and there is not much selection for people with darker skin tones. Here in Canada, they do not sell all 15 shades, they only sell seven shades in stores. If you are thinking about trying this foundation, be careful when choosing your shade because it does oxidize over time. This foundation definitely does not last for 25 hours, at most it lasts eight hours.
Rimmel London Lasting 25 Hour Finish Foundation, $9.98 in CAD, Wal-Mart
I LOVE this foundation, but I heard that in the US, Rimmel stopped selling this in-store and replaced it with a new foundation that sounds similar but still has a different formula 🙁
I heard that too!
Love this foundation, but you’re right it doesn’t last as long as they claim!
i got this but the closest shades to my skin come up really yellow. Plus It really doesn’t last more than 4 hours on my skin as it’s so greasy!
Do you have oily skin???
Yeah, 25 hours seems a little unbelievable! I’ll have to try Milani sometime!